Does globalization threaten cultural diversity Essay

Does globalization threaten cultural diversity - Essay Example By the help of all the advancement and progress in the technology now anyone can travel a thousand miles in matter of hours and days. However Globalization is a very controversial topic, many economist don’t support the idea of globalization as it has many diverse affects on the economy. As many economist believe that Advances in communication and transportation technology, combined with free-market ideology, have given goods, services, and capital unprecedented mobility. And this can affect the local market of the country. It is also argued that globalization threatens cultural diversity by its promotion of an internationalized or corporate culture. Many cultures seem to be overly influenced by the most dominant cultures like American and Britain. The loss of cultural identities leads to the diminishing of such concepts as cultural diversity and multicultural environment. ... diversity by diminishing distinct cultural identities American Cultural Imperialism is the concept that strongly goes against the promotion of cultural diversity through globalization. The dominance of America on world economy and business market leads them to a place where their power of negotiation and economic stability influences the people as well as their beliefs and cultural priorities. The diverse population living in America, for instance, is under the influence of American culture, the freedom it brings, the dresses it allows and the social status it offers. Hence, smaller or less famous cultures are slowly and steadily transforming into an Americanized culture and the concept of cultural diversity diminishes. The swiftly increasing development pace of the globalization concept leads to several uncontrollable outcomes for the diverse cultural identities (Puledda 2000). The technological advancements, mass media and easy transportation give rise to a world where distances ca nnot place a boundary for people from reaching the foreign cultures, business markets and traditions. The people working abroad are even given chances to learn the language that is native to the country they moved to. Although it is a good move, it rejects the cultural diversity concept and rather snatches and transforms the distinct cultural identities of people. Globalization is bringing people together but it is also responsible for diminishing the uniqueness of other cultures. The marketing campaigns and rules of the companies trading in more than one country may not fulfill the cultural rules effectively due to unawareness or difficulty in managing different policies for each country. The unitary code of conduct for employees working under the name of a single brand may not be